Online Marketing: The Employment Booster

Online Marketing has opened millions of jobs all over the world and is still making more and more jobs for more and more people.

Years ago, I was wondering if it was still logical to go through a four-year, and not to mention, expensive and tedious, college education since after all, when we graduate, we are still not assured of landing on the jobs that we intend to get. And there I was, convinced by my guilt to give my parents what they deserve after years of working very hard to give me a decent life, in an ugly beige dress, stupid hair cut, and a pathetic skin-and-skull face, marching to get my diploma (which was, by the way, yet to be given to us a year after).

Feeling empowered because of the degree I have, I though, from there, life is gonna be bright. Until I found after months of wearing cheap leather shoes and graying white polos and jumping from hiring offices to the other that the hard facts in life was just starting to dawn on me.

That was about four to five years ago. And I was not the only one who experienced that kind of life. There were hundreds of thousands of new graduates who were also experiencing the same piteous situation.

Now, when I ask fresh graduates about their employment crusade, most of the people I know would say that it was not as difficult as it used to be. In my city alone, outsourcing companies are sprouting everywhere. And, options of being able to work at home has also become very prominent.

So why is there such a lot of work available suddenly? Well, online marketing has made it possible for people to open up businesses, humble yet stable businesses. And since it is online, people opening up their own online business in Alaska could actually employ somebody living here in the Philippines. Needless to say, competition in the market is not a problem for us since the exchange rate between peso and dollars is quite high. It actually solves the problem between employers and employees - online employers can pay not as much as they need to pay if they employ somebody back in their place and online employees from our country would earn much higher than their employee counterparts going to offices everyday.

Well, they may say that this is yet another form of the enslavement of the westerners. However, tyranny in the world of the employed does not only happen among people who work online. In fact, there are more demanding and vicious employers in traditional work environment.

Hopefully this kind of venture would become more productive. Aside from some attitude problems (once in a while you sometimes slack and become lazy since your working environment is so cozy), two of the common problems that the outsourcing business experience is the unstable Internet connection and the possibility of getting a job from a scammer (somebody who makes you work and work for a month or two and does not pay you). If these things could be solved then doing ecommerce and working for online business could actually solve our country's problems of the growing number of unemployment.