Thursday, September 17, 2009

Tips in Online Writing

A lot of people want to try online article writing. among the many job opportunities online, online writing is one of the most sought after. this may be because most people think they have what it takes to write. Well, online writing does not really call for very extensive structure and creative writing skills. However, there are some important things that you need to know. The basics how's, why's and what's that online writing has that sets it apart from the usual writing that we have been used to.

It is your content and not your talent. There are some writers who forget that the reason why they write and why people read what they write is because of the information that they are supposed to deliver. What happens is most writers tend to get too carried away with impressing people with their ability to write that they tend to forget the content. In online writing content is everything. It is what you use to get customers, encourage people and inform prospect visitors. Thus, to sacrifice content over some minutes of fame ultimately defeats the purpose of online writing.

Write with an intended destination. Online writing requires short but with much brevity articles. Articles that do not require too much time to be read but has all the necessary information to make a sell.

Thursday, August 27, 2009

Top Outsourcing Tips

Even if you started out with a humble business plan for your online marketing, and part of that plan is not to make use of outsourcing, eventually, if your online business grows into something bigger, you would be needing to expand. And this expansion would make you want to reconsider your initial plan about outsourcing.

To make you feel at ease with whatever decisions you make about hiring people to work online for you, here are some of the best outsourcing tips there are.

  • Provide security by tying the agreement legally. If you intend to be safe in whatever transactions you do with whoever you hire to be your agent, make sure that you have everything on paper. This will serve as your protection for any problems you encounter, especially that of property rights of the work output of your clients and the software that your agents use. Property rights of work output should also be made clear between you and the agent. Always tell them that whatever output they produce, you paid for it, thus it is justifiable for you to own it.
  • Be very definite in setting instructions. One of the main reasons why some agents slack off in their work or why there are some work output that do not coincide with your expected result is because of some problems with the given set of instructions. To check a certain instruction is properly understood, always ask for the first output of any task you gave them. Always check the output for errors so that you will be able to correct what information was not properly relayed.
  • Research for an outsourcing company that has outstanding records if you intend to hire somebody for a full time position. Reputation is usually a very good basis in choosing which services you intend to avail. Ask around for some reviews that people have, good or bad, and then try to compare which outsourcing company gets the best impression.
  • It is a plus if who you hire has considerable experience in outsourcing. Hiring an agent from scratch is very tasky. However, it is equally difficult and expensive to find somebody who knows a lot about the things that you intend to be accomplished. So, meet halfway. Look for somebody who has a relatively general idea of what you intend to accomplish. An experience working in outsourcing is a plus. Always ask for work samples. If they can provide a portfolio, then it is much better.
  • Price is not always a good gauge in making decisions. Do not hire somebody because they price cheap. In some cases, what you pay is just equal to how they perform.
  • Try out in small groups. If it is your first time to make use of outsourcing, do not directly hire many people to do online jobs for you. Start out with a very manageable group. And if you think your structure works out for a small number of online agents, then that's the time that you gradually increase the number of agents dpeending on the needs of your bsuiness.
  • For technical projects, always be clear that support services are included in the transaction. Especially if the project is only for a short period, make sure that you include in the agreement that you hav ethe right to contact them in case of some problems with their output.

Thursday, August 6, 2009

Online Marketing: The Employment Booster

Online Marketing has opened millions of jobs all over the world and is still making more and more jobs for more and more people.

Years ago, I was wondering if it was still logical to go through a four-year, and not to mention, expensive and tedious, college education since after all, when we graduate, we are still not assured of landing on the jobs that we intend to get. And there I was, convinced by my guilt to give my parents what they deserve after years of working very hard to give me a decent life, in an ugly beige dress, stupid hair cut, and a pathetic skin-and-skull face, marching to get my diploma (which was, by the way, yet to be given to us a year after).

Feeling empowered because of the degree I have, I though, from there, life is gonna be bright. Until I found after months of wearing cheap leather shoes and graying white polos and jumping from hiring offices to the other that the hard facts in life was just starting to dawn on me.

That was about four to five years ago. And I was not the only one who experienced that kind of life. There were hundreds of thousands of new graduates who were also experiencing the same piteous situation.

Now, when I ask fresh graduates about their employment crusade, most of the people I know would say that it was not as difficult as it used to be. In my city alone, outsourcing companies are sprouting everywhere. And, options of being able to work at home has also become very prominent.

So why is there such a lot of work available suddenly? Well, online marketing has made it possible for people to open up businesses, humble yet stable businesses. And since it is online, people opening up their own online business in Alaska could actually employ somebody living here in the Philippines. Needless to say, competition in the market is not a problem for us since the exchange rate between peso and dollars is quite high. It actually solves the problem between employers and employees - online employers can pay not as much as they need to pay if they employ somebody back in their place and online employees from our country would earn much higher than their employee counterparts going to offices everyday.

Well, they may say that this is yet another form of the enslavement of the westerners. However, tyranny in the world of the employed does not only happen among people who work online. In fact, there are more demanding and vicious employers in traditional work environment.

Hopefully this kind of venture would become more productive. Aside from some attitude problems (once in a while you sometimes slack and become lazy since your working environment is so cozy), two of the common problems that the outsourcing business experience is the unstable Internet connection and the possibility of getting a job from a scammer (somebody who makes you work and work for a month or two and does not pay you). If these things could be solved then doing ecommerce and working for online business could actually solve our country's problems of the growing number of unemployment.